Find the right businesses to approach
Build a focused prospecting rhythm around relevant businesses, contacts and the way your team actually sells.
ProspectingSales systems, made practical · Australia
A practical system for sales.Put to work.
CRM, relationship-led selling, prospecting, branded video proposals, follow-through and training — brought together in a process your team can use in the real world.
For CEOs, sales leaders, BDMs and the teams doing the work.
A working sales process
From first hello
to the next step.
One connected system for the parts of B2B selling that need to work together.
ProspectingRelationshipsCRMVideo proposalsFollow-throughTraining
The system, in practice
Good selling is a sequence of useful next steps.
Technology helps when it connects to what people already need to do: find a fit, start a conversation, make a recommendation and stay with the opportunity.
Make every relationship count
Use a shared CRM process to keep context, conversations and next steps visible — without reducing selling to data entry.
Relationships + CRMPut your thinking in front of the buyer
Bring product and service conversations to life with branded video proposals that make it easier to share your recommendation.
Video proposalsKeep the next step moving
Make follow-through part of the process: clear actions, organised opportunities and a pipeline your team can review together.
Follow-throughBuild capability as you implement
Pair practical training with the work in front of you, so the system supports better habits and real selling activity.
Training + adoptionImplementation, not another login
The point is what your team can do differently.
Implementation and training connect the system to your market, sales roles and current working habits. The aim is a practical process that makes the work clearer — not a promise of outcomes no one can guarantee.
A clearer sales rhythm
Give prospecting, conversations and follow-up a repeatable place in the week.
More useful pipeline reviews
Focus team conversations on opportunity context and the next action.
Consistency across the team
Put a shared process around selling while leaving room for individual relationships.
Confident system adoption
Help people learn the tools in context, with training linked to the work they do.
Better buyer conversations
Give sellers a practical way to communicate recommendations with branded video proposals.
Visibility for sales leaders
Make it easier to see activity, priorities and where support may be needed.
The right scope depends on your team, sales cycle and current setup. Start with the real process, then shape implementation and training around it.
Selling Weapon · Creator
The person behind the process
Eliot Laity
knows the work.
Eliot is the creator of Selling Weapon. He brings more than 20 years of experience selling in business, running sales teams and implementing sales systems. That experience shapes an approach grounded in the reality of a sales day: relationships to build, teams to support and follow-through that cannot be left to chance.
Selling in businessRunning sales teamsImplementing sales systems
A practical working background — not a promise that one process fits every business.
Done with You · hands-on support
Work the pipeline together.
Done with You brings a B2B sales specialist alongside you or your team to put the system to work. Stay involved in the selling while getting practical help with lists, training, pipeline management and the next best steps.
Ask about Done with You- 01Build focused business lists and decide which prospects to approach.
- 02Review opportunities, organise follow-ups and keep the pipeline moving.
- 03Learn tools and apply training to sales activity already underway.
- 04Talk through sales strategy, meetings, LinkedIn support and reporting.
- 05Shape integration around your team's roles and way of working.
Built for the people in the process
A shared way forward, from leadership to the field.
Implementation works best when the business, its sales leaders and the people speaking to customers can see how the process helps their part of the work.
CEOs & business owners
National Sales Managers
Sales Managers
BDMs & sales teams
Talk through your current process, tools and priorities. Together, you can explore the parts to implement first and the support that makes sense for your team.
Start with your situation
Let's talk about how your team sells.
Share what is working, what feels stuck and what kind of support you are considering. This is an enquiry, not a product signup.
No need to have the whole answer. A clear starting point is enough.
Sales is a team practice